From the acquisition of IndexTools, Yahoo! Web Analytics is born!
Yahoo! Web Analytics is an enterprise site analytics tool that provides real-time insight into visitor behavior on your website. With powerful and flexible tools and dashboards, Yahoo! Web Analytics helps online marketers and website designers enhance the visitor experience, increase sales and reduce marketing costs.
Yahoo Web Analytics features Include:
- Customizable Dashboards
- Custom Reports
- Advanced Campaign Management
- Real-Time Segmentation
- Live Cost Analysis
- Quickly set goals, track progress and identify danger points.
- Merchandise Reporting
- Scenario Analysis
- Comparative Reporting
- Advanced Path Analysis
- Each person and role within your company can have their own dashboard.